The Language and Behavior Profile (LAB Profile) is a way of thinking about people and groups that allows us to notice and respond with just the right Influencing Language. It's tailored to each situation and structured to allow us to understand
- how people get motivated
- how they process information
- how they make decisions
The LAB profile is a set of questions that you can feed into casual conversation or use as a formal survey for groups. You pay attention to how people talk when they answer, rather than what they talk about. Even when people do not answer the question directly, they will reveal their pattern by the manner in which they answer (or don't).
People communicate with their particular patterns naturally as they speak, both in words and in their body language, and they respond immediately when you use their language.
As you become familiar with the questions and the kind of responses people give, you will find that you can hear and pick up the patterns people use without having to actually ask the questions. You can immediately use the Influencing Language that is just right for the situation.
Many people and organizations on five continents are now using these tools to:
- establish a deep level of rapport and communicate effectively with anyone
- take the pain out of implementing organizational change
- shorten the sales cycle and guarantee customer satisfaction
- design powerful marketing and advertising campaigns
- hire people who are motivated to perform
- dramatically improve results in negotiation and litigation
- adapt training and education programs to satisfy diverse needs
- increase self knowledge and self esteem
- simplify career counselling and professional coaching
- Create high performance teams by managing peoples' strengths instead of suffering from their weaknesses.
The LAB Profile is based on cognitive science. It originated from research on the NLP "metaprograms" done by a group of people who formed the International Training Center for NLP when it was based in San Francisco (around 1978).
In 1982, Ross M. Steward and Rodger C. Bailey started to commercialize the metaprogram model under the name of LAB.
One of their first customers was Southwest Airlines, which started to use the LAB Profile technology in October 1982 for all its recruiting, from V.P.'s to baggage handlers. Herb Kelleher, Southwest Airlines' CEO till 2001, was featured on the early advertising for the product.
The commercial development of the LAB profile model is now with Shelle Rose Charvet authorized by Rodger Bailey to do so. Shelle founded the company "Success Strategies / Stratégies de Réussite" (based in Canada) (www.successtrategies.com) with the sole focus of promoting offerings on and based on LAB Profile. Some of the clients of Success Strategies include marquee names like Air Canada, AstraZeneca, Deloitte, IBM Europe, Microsoft etc.